Hoarding some bits from another Hoffi Braver Brands newsletter (yes I’m working through my inbox on a Friday evening, can you tell?)
A brand strategy isn’t valuable simply because you end up with a positioning statement. A workshop isn’t valuable simply because you leave with six values written on a wall. Research isn’t valuable simply because it produces a report.
The conversations, disagreements, discoveries and decisions you make on the way are often what actually changes the organisation.
Efficiency is useful. Shortcuts are useful. AI is useful.
But before taking the fastest route, perhaps there is one question worth asking:
Are we removing waste — or removing the journey?
Photo by Annie Spratt on Unsplash